2011, the Guozhen Fu Zhengzhou Nissan is about to usher in the effectiveness of his first 22 years, also his 10th year as general manager, life is almost half the time dedicated to a business. In the past 22 years, Guozhen Fu and performance bonds of friendship established by a credible leader image. Zhengzhou Nissan employees forthrightly said that staff Guozhen Fu worship is
1998 years, as financial manager of chairman Sheng-Li Guo Guozhen Fu began a round of lobbying. In the financial system, after the start before you abandon the practice of payment, to-order production. The dealer provides car needs, and pay a deposit, the OEM re-scheduling production plan. This broke the ZNA years of financial difficulties. Product policy, Guozhen Fu Sheng-Li Guo convinced, will be discontinued several models of low production, focusing attention on the production and sale of Nissan brand pickup business. In 2001, the Zhengzhou Nissan to profitability for the first time. Today, Zhengzhou Nissan pickup has occupied about 50% of domestic market share.
2001 winter, Zhengzhou streets. A line of people riding three-wheeled scooters buried forward. Their mood is like cold weather, as in the biting cold in the grievance or even hidden shame. A leader who is general manager of Zhengzhou Nissan Guozhen Fu.
years older employees to follow Guozhen Fu found Guozhen Fu slowly changed. While still attached, but he was more moderate, dealt with gently into his new style. This style is also present in the media interview. In response to a reporter question, Guozhen Fu does not directly give the answer, but the macroeconomic as well as the current trend in the next 10 years, a detailed analysis and forecasts for changes in the economic situation, the corporate positioning, development ideas Analysis presented one by one.
Thus, Guozhen Fu also received a At the same time, Guozhen Fu Emotion, re-defined the name of chivalry continued spread of
1998, the Guozhen Fu has served as financial manager of Zhengzhou Nissan. ZNA 11 monthly wages, but often to the 9th month, the company is still empty account. Last resort, Guozhen Fu only person to go out, riding a tricycle to borrow money. Zhengzhou Nissan staff are grateful that this: Even if the years of operation very difficult, Zhengzhou Nissan, wages and salaries have never been delayed, even one day.
that year, Guozhen Fu 34. Elected at such a young age, general manager of Zhengzhou Nissan, originally a great joy in life, you can then I am afraid not much joy Guozhen Fu heart. The upcoming Spring Festival, Zhengzhou Nissan, but no money on account of wages to employees. Winter pedaling tricycle to borrow money, is Guozhen Fu was a top priority.
Guozhen Fu understanding of friendship and loyalty as Zhengzhou Nissan's corporate philosophy: believe, accompanied phase achievements.
1993 ~ 2001, the crisis of survival is always the biggest problem Zhengzhou Nissan. Produce more, more losses, the company often wages were not enough to account, was a true portrayal of Zhengzhou Nissan.
Guozhen Fu recalled riding a tricycle dealers to borrow money to find the history of wages, Xia touched emotions and loneliness. Liu Bei, Guan Yu, Zhang Fei and three from the wilderness to become the emperor, from start to finish, accompanied all the way.
Presiding over Wedding Ceremony do, like Guo as their loved ones always.
2004 years later, Zhengzhou Nissan went through a reorganization of the most critical, as Dongfeng Motor Co's an important piece. In 2010, Zhengzhou Nissan, the second annual output of 18 million units completed in the factory. In the same year, the completion of Zhengzhou Nissan targets 100,000 sales, Dongfeng and Nissan to form dual-brand passenger cars and light commercial vehicle wheel drive pattern.
Sinorama told reporters.
over Zhengzhou Nissan, and Kwok will always remember. The structure dealer from now can see, most of the dealers and Zhengzhou Nissan partnership is more than a decade has not changed. Zhengzhou Nissan to employees when wages can not be when the dealership manager often personally extract more than 10 million in cash handed Guozhen Fu hands.
in recalling the scene 10 years ago, the Zhengzhou Nissan employees Xia (pseudonym) is still unable to voice some of Xu Xi. If the person's life, there are several memorable moments, for the Zhengzhou Nissan employees, pedaling tricycles Guozhen Fu winter, is their most memorable screen.
worth mentioning is the importance of traditional culture Guozhen Fu, also reflected on the personal cultivation. The early upright Guozhen Fu is also the tough guy. Upright external features of his greatest. However, the 20th century, Zhengzhou Nissan, 90's equity relationships are extremely complicated, involving China, Japan and Thailand. The balance of interests, the interests of the security needs of employees means smooth and slick, not just tough.
young Guozhen Fu to take office in this context.
Guozhen Fu rough exterior also hides a delicate heart. Xia example, a company meeting, an employee no intention of talking about the mother sick. After the meeting, Guo Zhenfu staff will be asked to purchase supplements company to do come to visit.
1993, the Zhengzhou Nissan Automobile Plant Qingqi business Zhengzhou Nissan joint venture company to produce and Zhengzhou Nissan D21 pickup Qingqi tricycle originally had an annual output of only a few thousand units. Best year in sales, the annual production of Zhengzhou Nissan and no more than 2 million units. Products and production failed to break through at the same time, Zhengzhou Nissan chain also suffered a great financial challenge. Worked in quality department veteran Qin Gang (a pseudonym) said that before 1998, Zhengzhou Nissan's sales model is to provide vehicles, sold out before payment. This sales model help to open up channels to reduce dealer risk, but it will be placed in one or the other Jedi OEMs.
Shanghai Volkswagen, Guangzhou Honda, Shanghai GM and a number of joint ventures set up gradually, but the domestic, private cars are still very few. Bicycle travel is still the main tool people in Hubei, Anhui, small town, a town often only thirty-five cars.
losses from the first to predict the future
Kwok trust this man.
qualitative transformation and structural adjustment. from social development point of view, first of all low-income groups, particularly groups of farmers income will increase. Secondly, the echelon of rural urbanization started to encourage more small business was born, this is the future direction of development . Pre-release car too fast, the crux of large cities is generally realized. In this situation, LCV commercial development will be greater than passenger cars.
painting the first floor for us to live. factory every tree is our own species, each side dug soil is our own. ZNA for us can not afford to give up things too much. East said.
Dongfeng Citroen Automobile signed a joint venture agreement with France the same year (1993), Zhengzhou Nissan was established. Compared with the other joint venture, Zhengzhou Nissan life more difficult. Because on the one hand, located in Zhengzhou, Central China's environment better than Shanghai and Guangzhou, active developed. On the other hand, Zhengzhou Nissan transition from the agricultural vehicle as light commercial vehicle manufacturer, but the scarce number of products, the market has not yet opened.
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